Who are 21 Clinic™?

21 Clinic™ is a relatively new company, created by; Liz Hirst and Robert McLauchlan. Both are well known experts having been in the business of beauty for over 30 years. 

Liz’s has first-hand experience running her own beauty businesses. Liz began her Finishing Touches group of health and beauty salons. She has a 21 Clinic™ operating at her remaining salon in Birmingham City Centre.

Robert’s companies have been busy sourcing and supplying clinics with the latest technology since 1986. Treatment equipment and products created by the best inventors and manufacturers from all around the world. 

Robert first met Liz over 30 years ago when his company ScandaSol was introduced to her to trial a new advanced slimming treatment named Transion. Liz quickly proved its remarkable benefits to her clients and her business. Since then, Liz has continued to buy from Robert’s companies as each new and improved technology became available. They have all been a very important part of the success of her Finishing Touches businesses.

Since 2002 when Robert sold ScandaSol, he decided to use his experience in new product development and created a new company Longshire Ltd. He switched to importing and appointing distributors rather than doing his own distribution.

However, over the years and as the market has grown he has found that too few really understand what beauty businesses really need. Some ineffective others happy to switch to cheap, more profitable far less effective copies preferring profit over performance. 

Now Liz and Robert have joined forces. Longshire Ltd finds and imports the best equipment and products. Their new joint company 21 Clinic™ Ltd provides the product information, training and the day to day support by Liz and her team of therapists. Unlike sales people, they know very well what every beauty business needs. 

Cosmetic surgery is in decline due to the risks and the demand for natural, risk free alternatives to surgery, injections and fillers and demand is growing fast, it is one the few profitable retail businesses that remain.

Liz is well aware of the difficulty for established beauty businesses to find the best technology and it is even harder for those just starting. Choosing can be so confusing. So many suppliers who making strong claims to make a sale but all too often with disappointing results and often providing so little after-sales support. 

Pictured here is an example of a remarkable new invention imported exclusively in the UK by Longshire Ltd. 

You can read all about its benefits by going to 21 Advanced Micro-LED therapy or visit 21equipment.com but how do you know if it is really as good as it sounds. 

21 Clinic™ offer a new approach for both well established and those start their own new clinic. While the equipment and products are so well proven, if required you now have the opportunity to prove the equipment and products by trying before you buy.

21 Clinic™ does this by providing a visiting clinic. 21 Clinic™ provide the equipment and supplies or train one of your qualified therapist to your premises. 

You rent the equipment and receive a percentage of the income. During this trial period there is no real cost for you. There is no risk, instead a visiting clinic provides you with income. 

If it is clear that the treatment is in demand by your clients, you then have genuine evidence as to whether you should continue, then if you wish you are welcome to rent or buy having satisfied yourself that the equipment and products are those your clients want and that they genuinely do produce the benefits that they promise.

For the last couple of years 21 Clinic™ has been busy researching and testing their own visiting clinics in Warwickshire. They have proved that visiting clinics are the most cost effective way to start a new beauty business or for an established clinic to expand. 

Opening any new health and beauty clinic is a very rewarding business but these are very uncertain times. A new clinic demands such a massive investment in the property; substantial décor costs, rent, rates, staff and then you have to spend even more to attract clients.

Right now starting with visiting clinics is a far less risky alternative with far lower initial costs and a far greater profit potential. 

So many other businesses need to broaden their services to keep their customers, add extra benefits for their clients and improve the wellness of their patients. 

They really need a specialist service, visiting non-surgical cosmetic clinic is the perfect solution for many. They do not have the skills or the time to add these services to their business permanently but most can find the space for a suitable treatment area. 

Such businesses include; hair salons, opticians, dentists, physio’s, fashion shops, wedding shops, hotels, even some pubs. Tennis, football, golf and all the other sports clubs would welcome the ability to offer members both cosmetic and clinical treatments to strengthen muscle or to provide pain-relief as do health care professionals from medics to care homes and private hospitals. 

They provide your treatment space and you have no risk from any long term fixed overhead. Most important for you is that they have the clients that you need. You do not have to invest in any advertising. 

They know that the services you provide will benefit their customers. It will also attract potential new customers to enter their business and the rent you pay also rewards them with additional income. 

21 Clinic™ will show you how to organise your own visiting clinics and just how much more affordable, relatively risk free and just how profitable it can be and Liz and her team will support and help you from day one.

Imagine, with your own visiting clinic you or your staff will be in as many different locations as you want. You can work 7 days a week or at the times and days that suit you best. You choose when clinics are held. These can be half or a full day or even a number of days in one location, this depends on your choice and the level of demand at each location and so every clinic should be fully booked. 

Earnings can easily exceed £100 per hour. The more locations you have, the more you will be rewarded both income and very happy clients. A business that you can be proud to run, a business that is fully under your control. 

Whether it is a new or existing business, whatever your business name, if you are offering at least one of the 21 Equipment treatments and the 21 range of retail skin care and nutrition products, you will be able to apply to have a license to present your business as also offering a 21 Clinic™™ and then enjoy the benefits that are normally only available with expensive franchises. 

Presenting your business as also having a 21 Clinic™ gives you so many benefits when you promote that (your name) has a 21 Clinic™, including:

· An exclusive local territory 

Some suppliers of equipment claim to offer exclusivity but of course it is not possible to stop someone moving their equipment wherever they choose. The difference is that 21 Clinic is a registered trade mark so we can prevent others using the name 21 Clinic anywhere that is in direct competition with you.

· The benefit of a trusted and known national name 

21 Clinic™ may be relatively new to customers in the UK but with the benefit of the internet, awareness is growing fast. It is a name that is easy to search on line and there is no other clinic with the same name.

 · New clients are directed to you from our website

This 21 Clinic™ web site is not about selling equipment. Its purpose is to inform consumers about 21 Clinic™ and what 21 treatments and products can do. 

We show real people and their genuine results not glossy retouched professional photograph’s of models. Those clients that visit this website are referred those clinics in their local area that are licensed to use the 21 Clinic™ name.

· Plus, additional new sources of income are waiting for you…

Contact us for full details of the 21 skin care product range, we are the first company to allow you to blend these wonderful creams to make bespoke prescriptions in your own name, primarily to sell to your clients or, if you wish, you can also create your own recipes to sell other local retailers like independent fashion stores, health food stores, hair and nail salons. 

Introduce a satisfactory customer who wants buy 21 equipment and you will be rewarded with a valuable referral fee. You may also wish to act as an agent for 21 nutrition products. 

If you introduce 21 Clinic™ nutrition products and skin care to other local retailers, you will have two valuable benefits. 

The first is that you will earn commission on every product persuade them to stock. 

the second is that you can use this opportunity to recruit more clients. 

Retailers will welcome having you or one of your staff visit at a busy time typically early evening to introduce and explain the products to their customers and staff. Retailers love merchandising support, busy chemists are ideal.

This gives a perfect opportunity for you or your staff to promote your beauty business. There is no better way to recruit clients than to talk to them face to face. 

You could also offer that the retailer’s customer purchasing a 21 product, they could be given a voucher for say a free slimming treatment or that pays for a free consultation when their customers decide to buy a 21 product.

If you are simply needing the best technology to improve your existing business, to expand or to start a totally new business. Liz and team of qualified beauty therapists will share their experience and show you the best ways for you to expand or start your own beauty business.